Blogs are believed to be informal platforms by many people to share information and communicate with each other. Most se's will crawl blogs much faster than websites. Consequently, blogs will stand a better chance at ranking well browsing results. Hence, anything that goes on the blog will rank well. If this blog is linked to the website, then the site may also rank well. For that reason features, blogs are are more and much more popular among site owners from the SEO point of view.
SEO Strategies for Blogging
Not all blogs will succeed in search results. There are particular things that bloggers have to keep in mind to make sure that their blog performs well. Given below are a number of the SEO tips which will help your blog succeed.
Understand the goal of your blog
Understanding the purpose of your blog is one of the most significant steps towards creating a successful blog. You need to decide that kind of content that you want on your blog and whether it will be a corporate or personal platform. It will be much easier for you to create your blog once you have decided the sort and content that it will run.
Decide the platform and design
If you are setting up a blog for your business, then it will be beneficial if you create a tailor made platform keeping all of your business needs in mind. However, it could not be easy for every small business operator to make a platform. At such times, the owner may choose from the amount of platforms that are available like WordPress, Blogger, etc.
The design of the blog will also have a very important role to play in its performance. The look should reflect the kind of work you do. Getting professional help to create a customized blog will always help improve your blog's rankings.
Blog location
There are many of free blogging platforms like Blogger and WordPress. However, these might not be as beneficial to you as a blog that is hosted on your own platform. The credibility of one's blog will increase if it is hosted all on your own platform and contains your domain name.
Blog posts
Though blogs are believed to be informal platforms, you need to keep your target audience in mind while posting. You need to question yourself about who's going to browse the blog and on which keywords should your post come up. It will be helpful if you do a little bit of keyword research as well.
Make your blog different
There are plenty of blogs that are much like each other. Hence, for your blog to perform well, it's important that you make it different.
Variety of the posts
Don't limit to your blog posts to content only. Only content that needs to be read can bore your visitors. Mix up your posts with other media like images and videos.
Explore the idea of getting guest bloggers
You aren't a known name in the blogging space or the web when you just commence a new blog. As a result, it will not be an easy task to get visitors to visit your site. At such times, it really is helpful if you get guest bloggers to post on your blog. This assists to improve the credibility of your blog.
Create your site posts keeping SEO at heart
Try and keep a variety in your site posts and make them as different from one another as possible. Try and avoid similar titles for the posts and keep them simple. Also, ensure that the URL of one's blog can be short and simple and doesn't have any random characters.
Make your blog interactive
This can turn into a daunting task for most new bloggers. However, in the event that you keep your blogs interesting and saturated in quality, anyone who visits it will be compelled to comment on it rendering it interactive.
Promote your blog meaningfully
Just opening a blog and constantly adding content to it is not enough. It is necessary so that you can promote the blog aswell. You may do this by adding the link of your blog on your Facebook account, in the signature of your email and any social media profile.
Participation on other blogs
All the industries will have a set of bloggers like the industry that you write about. Ensure that you take part in the discussions on other relevant blogs. By doing this, you will make your self visible and the other bloggers from the industry will visit your posts and comment on them as well.
Tag your blog posts and insert links
If you want visitors to see your posts, it is important so you might tag them. You can even bookmark them on other bookmarking websites. Similarly, it is also essential for the performance of your blog that you insert proper links in your posts wherever required. However, this will not mean that you add too many links. It is very important have quality links on your blog in order that it performs well.
Don't use your blog as a platform for generating income initially
It can benefit to host advertisements on your blog. However, this will not make sense if your blog has ads even before it has generated a considerable amount of traffic. If you have too many ads on your blog when it is new, the readers can get irritated and leave your blog.
Track the blog on a regular basis
Just adding posts to your blog will never be of any help if you don't track it regularly. It's important to track the performance of one's blog regularly to enable you to keep making modifications to it as and when necessary. In order to do this, you can aquire your blog verified with the Google Webmaster Tool and in addition use Google Analytics to investigate the data.
Though considered to be a casual platform for sharing information, a blog might help a good deal in improving the rankings of one's site. Hence, it's important that you give it as much importance as your website. A great deal of attention needs to be given into designing and promoting the blog.